AMRESCO, founded in 1976, was looking for an innovative idea some years later to promote the company's AMRESCO-Brand Products Division. A mascot was determined as the best way to establish a memorable visual icon to compliment the company logo. The decision was made to create a mascot that would reflect the fun side of the company which could be shared with customers and employees alike. In 1987, the caricature of the "Alligator" was chosen based on the founder's love for Florida, the everglades...

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